At Constantly Offside, we love a lot of things. Chamo loves Chelsea, computers, hating on Bob Bradley, ignoring Biggy's text messages, and ABC burgers. Biggy loves napping, Clint Dempsey, playing “Where in the world is the US's center attacking midfield” and playing FIFA with Chamo with lunch riding on the line. We both love soccer, and those who promote the game in the states are very close to our hearts. When you mix in a refreshing adult beverage with some friends and some soccer, well you really can't do much better in life. This combination is what our friends over at the Free Beer Movement are all about. Biggy had a chance to chat with Dan of the Free Beer Movement and see what they are all about over at FBM

First, I must say that I am a huge fan of this idea. The last couple times the US national team has been in LA, we grab a bunch of friends and head south. A lot of the time many of them are cool with soccer, but not really into it, but getting them to a game really shows them how awesome soccer is. The Free Beer Movement is all about getting your friends to watch a game with you, either in person or on TV by luring them in with the promise of free beer and a game. What a brilliant idea. Who can turn down a free beer? A better question might be, who wants to turn down a free beer? Exactly. Dan gave me some insight on how he sees the FBM, what beer he recommends for swaying a non-soccer fan, and Frankie Hedjuk.

Biggy: How would you describe the Free Beer Movement?

Dan: The FBM is an organization based on bringing under exposed American sports fans to soccer games (live and on TV) through the medium of free beer. It relies on the motivation of American soccer fans to take the time to educate and entertain their non-soccer fan friends and family. Converting them to the sport is the goal (no pun intended) and free beer is the social lubricant.

American soccer fans are already going to and watching games, we just want them to bring someone new, buy them a beer (or 10), and have those people give soccer a look where previously they might never have had the opportunity. Free beer just makes it easier. And maybe they'll walk away with an appreciation of the sport.

Biggy: What beer is generally best to purchase to sway a friend for soccer games?

Dan: Really, whatever the hell they want. Whatever gets them through the gates. I'm real partial to Indian Pale Ales, but its all about luring them, I'm already sold on the sport. That being said there's a handy beer-to-soccer-level conversion-chart on our site which stipulates how many beers you have to buy friends relative to the level of match you're watching (from World Cup to youth soccer).

In the end, the beer is the gateway drug of choice to see the soccer.

Biggy: If Frankie Hejduk was a beer, what would be be?

Dan: He'd be the most all-American beer in the world. And I can't really claim that beers like Miller or Budweiser are really all-American anymore since they're owned by global brewers now.

I mean this guy loves America. He loves soccer and he loves beer. His commitment to his teams both domestically and for the national team is absolute. That's why we want him as our spokesperson. He IS American soccer.

If he were a beer, he'd be in a red, white, and blue can with him riding a giant bald eagle with a soccer ball in his talons. And the beer would taste like heaven in a bottle.

Biggy's note: Frankie Hejduk is a true man. He has played both in MLS and Europe successfully, made his mark with the US national team, and still contributes to both club and country as he reaches the spry age of 35. He is also a legend with Crew fans for scoring big goals, and then downing beers with them after the game. Pretty much the most American manly man to ever live. I'd take him in a fight with Chuck Norris any day.

Biggy: Why don't other people understand that the world would be a better place with both more beer and more soccer?

Dan: I think most people readily acknowledge that the world is better place with beer in it. It certainly makes life worth living. And most of the world considers the world a better place with soccer. It just about bridging those two beliefs for Americans.

I think that sometimes beer can make the average girl at the bar look pretty and right now American soccer is that average girl at the bar for most Americans. Put a few beers in you and she starts to look real good, you go over an talk to her, and then you find out she's really cool and now you're hooked. Beer is going to help soccer look at lot better to a lot of Americans (at least I hope) and next time when their sober they'll keep on giving it a chance.

Thanks to Dan at the FBM, you can check them out here Free Beer Movement. Outside of their exceptional ideas for getting new fans out for soccer in the US, they write a high quality soccer blog that primarily focuses on US soccer and how to grow the sport in the states. Enjoy the blog and make sure you tell them about next time you get your friends out to watch some soccer and which beer you used to lure them out.